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Let's imagine a small niche with 100 bloggers making a turnover of 5 Million USD/year To illustrate this point I created an example. This is especially true if you want to build some kind of expert business because doing the same things that everybody else does will get you nowhere! This get's even more important if you look at what niche you want to be in because the 80/20 principle is everywhere and rewards are disproportionate. This is even more important if you look at what niche you want to be in There is no point in being good at everything.įor example I suck at design and don't have the means yet to hire someone with great graphical knowledge so I still keep the software that I bought on appsumo for this.īut if I've wanted to get good at Facebook advertising and develop skill there I better start with using their platform instead of using a service like Adespresso.Īs I am writing this I just returned some of the software I bought recently. Especially if you are a solopreneur and working alone.

You would not believe how many successful companies there are that basically just relay on excel (or Google Sheets) and email and the program of their choice.Īfter studying some of the most successful online companies and 'gurus' who are clearly successful that was quite revealing to me. Get a real good understanding of what it is that you are actually trying to accomplish. Be careful about the software you choose to use in your company for recurring tasks.Īlways start with simple tools like Word and Excel, email before you start using software to streamline the task!

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